When you think about customer service, most people imagine a reactive approach. A customer has a problem, contacts your support team, and then you act to resolve the issue. This approach works well for some businesses, but you need to do better if you want to separate yourself from the competition. Proactive customer service puts you in the driver’s seat, and it offers a higher level of customer satisfaction and user success. There are five key benefits to a proactive customer support approach: detection, loyalty, feedback, monitoring, and ease of help. 1. Detection Proactive customer management doesn’t…