When Checkr soft launched their free background check to applicants branded, Better Future, a few weeks ago, they took a huge shot across the bow to change the foundations of our industry in a big way.
CRAs need to take notice because the implications are broad and deep on so many levels. With its arrival to the industry just a few years ago, Checkr has done an amazing job at disrupting the business of background checks from technology, to process, to integrations and even customer acquisition.
deverus had been thinking about pre credentialing employees for a long time. We envisioned a not too distant future, (hint we are already working on this) where employees preverfied themselves prior to applying for jobs and then having the results updated daily through databases and a validation code in their apple wallet or app. They would present those credentials to HR upon applying for a job or even having it on their digital resume. HR would verify the credentials, and the process would move along smoothly and quickly. We believed the applicant would pay for such a service if it sped up the process while giving them more control and transparency around the information provided and the process in general.
But we got it wrong. When Checkr began offering free background checks they changed the game. They are going to get the process in the hands of as many applicants as possible and tie it to job openings and get referral fees for anyone who applies. They will ultimately also get revenue by making it easy and cost effective for HR to verify those results and move the applicant through the process using their background check services.
Why should CRA’s care? It’s simple. If they get mass appeal, which given their funding, buzz, and marketing expertise, they will, then eventually the plan will be to make the process so simple for HR to verify those results using Checkr background check platform. When this happens, you can see a mass exit of clients to Checkr because they just made the process much better for applicants, faster, easier and ultimately more cost effective for HR.
And remember, Checkr is backed by more than $100M in venture financing from Silicon Valley where market disruption is the rule, not the exception. The background check industry is about to change in a big way, are you ready for it?
My team briefed me on their experience at NAPBS in Tampa this week. What an exciting and well attended show! We went with the purpose of featuring our new development initiatives and meet with both current and prospective customers. And we made two official announcements; one on the launch of Swifthire Mobile and the other on our new partnership with ISB Canada. We will be formally announcing Verocity Integration Manager on October 2, 2017.deverus launches Swifthire Mobile
The team spent most of their time giving demos of Swifthire Mobile which puts the control in the applicant’s hands as a fully mobile and compliant candidate experience, and Verocity Integration Manager designed for CRA’s to ‘self-serve’ standard integrations and enable transactions within minutes – not weeks or months. The feedback was tremendous on both of these front and back end systems that are designed to help CRA’s sell, differentiate and streamline operations. It was also validating to hear that we are ahead of the curve to provide an exceptional candidate experience as well as a quick, easy, stable and cost effective way to manage integrations.
As integrations continue to be a challenge for CRA’s, we have established a dedicated team to develop win-win relationships to enable rapid integrations as well as to provide open access API’s that further break down the barriers to smooth and expedient integrations.
Technology overall was a major theme which proves again that every business is actually a technology business. Future-ready technology is an essential ingredient to business success – and that is a mission critical goal for deverus and where we continue to invest.
UX and UI is also a top takeaway from the show. We continue to make UX/UI a priority for all of our development. It has to look great, be intuitive and easy to navigate. And it has to work.
As the founder of deverus, and being in this business for over 20 years, it’s extremely gratifying to have a team that represents us so well, is passionate about the products we provide and are dedicated to our customers. But more, it’s great to have the validation from the attendees at NAPBS, and to know that our booth was buzzing with activity and energy for our mission to revolutionize and disrupt the background check industry.