Articles & Blog

Thursday, 19 October 2017 00:00

Background Checks and The User Driven Economy

One of the fundamental truths for any business is that in order to be successful, they must understand their customers, as well as their potential customers and stay current with emerging trends. Today’s technology allows consumers and businesses alike the greatest amount of opportunity to reach potential customers and partners, this is true for background check companies as well. This is, unsurprisingly, due to the sheer number of mediums with which a person can connect with one another. The rate that technology is advancing and being utilized is at an all time high. The rise in the gig workforce has reinforced the importance of the user experience and the need to continue to develop innovative, intuitive, streamlined, and yes, sexy, interfaces that enable people to move along the candidate experience path seamlessly. With the right user experience, background check companies can take advantage of this trend instead of being left behind.

Consider this; a job seeker in today’s ATS world must apply for positions with various companies by facing a daunting labyrinth of interfaces, uploads, keywords, formatting and other requirements only to receive a series of impersonal form letter email responses. It’s the bane of the job seeker’s existence, as if job hunting wasn’t already hard enough.

But imagine a world where applicants can walk away with a positive experience that starts from the moment they begin the application process, all the way through the applicant journey to their background check experience. That world doesn’t have endless forms to fill out. It doesn’t have error codes that force the user to re-enter all of their information, it doesn’t have 36-digit confirmation codes. The user driven economy is about proactively developing tools that make everyone’s life easier–things like pre-populated content (no more forms), geo-location services, artificial intelligence, transparency and feedback mechanisms to name a few.

Today’s tech outlook is that everyone’s user experience matters—not just the HR department. Leaders in any industry have recognized this and are taking advantage of them in a number of ways. Most of all, they recognize the importance in surpassing client expectations at all times and that lasting partnerships or client relationships are determined almost solely on user experience.

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Background check providers and other HR technology companies need to embrace the new world of mobile computing. As the devices become faster, more powerful, and more ubiquitous, the gap between mobile-first and mobile-last designer will continue to grow. Don’t get left behind! Make sure your platform looks and feels great on any device. Thorough research and user testing are a must in this new mobile world we live in. Candidate background screening is now a mobile-based process for the vast majority of your potential users. Are you ready to meet them on the smaller screen?

Candidates, HR professionals, and hiring managers can all benefit from the proliferation of mobile devices. It requires a new approach and a dose of creative thinking to unlock the full potential of mobile technology. Smartphones and tablets bring a host of changes to the digital world, and it’s imperative that you tailor your company’s messaging and platforms to attract both desktop and mobile users. Mobile devices have some limitations, but the advantages for shrewd designers and development professionals are profound. Smaller screens with different dimensions demand a different approach – you need to offer concise and clean layouts to make your platform or site usable on different devices. Touchscreen applications open up a new world of possibilities to your users. Push notifications can make the difference between applicant engagement and applicant apathy.

With mobile-first design considerations, your productivity and effectiveness can increase dramatically. Mobile recruiting platforms offer greater flexibility for users and designers alike. With the right design considerations, your websites and online platforms can become far easier to navigate and use. Over half of all job applicants are using mobile sites and apps to search for their next opportunities. Without mobile design considerations, you can risk losing applicants’ interest. Failure to deliver a positive mobile UX for your users quickly translates to higher compliance costs and poor completion rates. User input is the lifeblood of the modern recruitment process, and it’s up to you to deliver an effective and easy-to-use platform for your stakeholders.

Mobile apps and websites create new opportunities to attract and engage your audience. Clean design is a must, and it’s often easier than it looks. A new design perspective on your corporate marketing materials is only part of the solution. Background check and other HR-solution providers need to make the move to faster, lighter, and more effective software to retain their market share and continue to grow their revenue. It’s not something anyone can avoid, but it’s especially important for companies looking to hire the best and brightest. Why miss out on over half of the applicant pool? Mobile is here to stay, and it will affect your business whether you are ready or not. Take the time to investigate your competitors and don’t be surprised if they are already moving to mobile-focused designs for their pages and platforms.

If you want to see a mobile first background check experience, check out deverus’ revolutionary Swifthire Mobile.

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